Seven Biggest Webinar Marketing Mistakes And How You Can Avoid Them

Mistake #1: Sex! Now that I have your attention...That was a dirty trick. Not to mention hokey. But since you're reading this, I guess that old chestnut still works.

Remember the old sales adage - A.I.D. A. - attention - Interest - Decision - Action

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On the web or in person, to reach your intended outcome, you must first capture your target audiences Attention. Ideally, you capture attention because you have a compelling offer that appeals to your target audience, arousing adequate Interest and allowing them to make a Decision to accept your offer which leads them to take performance and attend your webinar.

Today, because of data overload, most of us have what I call "short attention span theatre." We're scanning only for the data on our personal radar that were curious in and the rest gets filtered out. Even if yours is the most compelling offer ever given for your target audience, you have to be sure you capture your prospects' Attention, get them curious adequate make a Decision to sign up for your event, and take performance by admittedly following through and showing up.

Mistake #2: Not Using a Marketing Sequence to Build Your Attendance

Many population assume that just because they are putting on a webinar, and possibly even offer it for free, that your target audience will drop all their doing just to hear and see what you have to offer. You're too smart for that and you know population are very busy. Today, population need constant reminders, repeated exposure and you must contribute valid reasons why they should continually field themselves to ongoing transportation from you.

A well designed marketing sequence builds momentum and significant mass along each step, creating greater interest and anticipation for those who have already registered and those who haven't yet but are likely too with adequate emotional and logical triggers that resonate with them, where they are right now.

Mistake #3: Having Boring Presenters or Death By PowerPoint

In a virtual setting, having an engaging, energetic, well-spoken presenter is significant because your attendees can admittedly lose interest, get distracted or plainly "click" a button and leave your session. In a live setting, that requires a few extra steps and is not quite as anonymous as in a webinar. an additional one good idea is to laid out and quote the content and do a few dry runs with someone to get your flow down and test out the mechanics of delivering a webinar -especially if you're new to webinars.

Equally prominent is your presentation. Too many population use slides as a crutch, plainly reading them verbatim on the screen, overloading population with data points, too much text and too many slides. Remember the Kiss principle? Keep It Short and Sweet. You can liven up your presentations and keep attendees attention and interest at a high level by adding small doses of things like video, polling, guest speakers, Q&A and more when appropriate.

Mistake #4: Use the Wrong victualer for Your Webinar

Webinars, web conferencing, web collaboration and web meetings have been nearby for about ten years now. There are many providers all having some similarities and a few with some significant and prominent differences and features you should consider.

First of all, if all you're involved with is price, you're approaching it backwards. Price is always a component of value but when you're talking about using webinars as a strategic tool to grow your revenues, strengthen markets and best serve your customers, the real query is what's it worth to you? Meaning, if successful, how much would using webinars, web meetings etc. Save and or make your company? How much would you save on travel? How many more sales or new clients could you get because your sales cycle is now shorter using webinars? How prominent is it to make a good first impression with your webinar? How prominent is reserve and reliability?
Are features like multi-point video, recording, application sharing, VoIp, integrated audio etc,. A must or are they just nice to have? How else do you plan on leveraging your webinar for hereafter sales, marketing, Pr, etc?

Seems like a lot but there are many ways to make money from webinars beyond the event itself. You can narrative events for hereafter playback, originate a passive eCommerce income stream, license your sessions, use as Press Releases, redistribute on Cd to your lists, etc. Are you getting the photograph that webinars can go way beyond plainly desktop sharing and PowerPoint? choosing the right victualer can mean the distinction between a smashing success or crash and burn failure. By using the suitable tools for your goals, you can promote interaction, participation, and ultimately, gain more sales.

Mistake #5: Not Using Direct Response Marketing

Most attempts at building attendees for your webinar make all of the mistakes pointed out in #1 above. Using proven direct response methods includes having advantage driven headlines within emails, websites and other media. Well-written copy that speaks your audiences language, compelling offers and a clear call to performance with incentives, complicated ways to register, testimonials etc.

Mistake #6: Not Using Off-line Media To Build Attendance

What? You mean use things like letters, postcards, "lumpy-mail," premiums, creative packaging, telephone, and the fax machine? Yup. Goes back to #1 and #2 above and for the plain fact that today, relying on email to successfully reach your audience is harder than ever. Spam is pervasive, population mass delete in-boxes, junk folders steal correspondence even with your own customers...all the more surmise to multiply your touch points for maximum exposure and boost your chances of scoring high on the A.I.D.A quotient.

Mistake #7: Failing to compose the Post-Webinar Marketing Plan

Too often population view a webinar as a one-time event. You'll see a lot of work and money wasted on what I call the "front-end" and tiny time planning for the "back-end" where you can leverage off your event for further sales, up-sells and other income opportunities.
Make sure the follow-up plan gets as much attention as the webinar itself. Each step in the process should be well mapped out from salespeople's roles to post-event websites, materials, touch campaigns and more. There is a short window of opening for you to take advantage of all your hard work . . . If you identify and can avoid these costly errors and if you have a proven principles to help you get the results you want.

Seven Biggest Webinar Marketing Mistakes And How You Can Avoid Them